Post by vamavi8727 on Dec 5, 2023 7:01:17 GMT
It's no secret that email marketing is one of the most effective marketing strategies out there. But it can also be an easy way to annoy or even offend your customers if you don't use it strategically. By creating triggered emails that are relevant, timely , and respectful of your customer's privacy, you can ensure that they're getting only what they signed up for! So in this post, we’re going to cover everything you need to know about trigger emails, including: What are trigger emails and why do they work. 10 examples of engaging trigger emails. Tips and best practices to succeed with this email marketing strategy. What are trigger emails? Triggered emails are a component of email marketing where emails are automatically sent to receivers based on certain conditions. These conditions can be user behaviors, actions, or specific signals on a one-to-one basis. This means that triggered emails are sent to one receiver at a time, as and when the conditions are met, as opposed to promotional emails that are usually sent in bulk. trigger email illustration Image source We’ll go more into these types in a bit, but here are some common trigger emails: Welcome Onboarding Order confirmation Notification Cart abandonment Nudge Re-engagement Remarketing Birthday Milestone Triggered emails vs drip emails Both types of emails use automation to keep your subscribers, leads, and customers engaged, but in different ways and with different purposes. Trigger emails are designed to fire after a specific event or set of conditions, like when someone places an order, adds to their cart but doesn't purchase within two days, or if they reach a particular milestone.
The email is tied specifically to that event and individual, and the goal is not always marketing-related. You can set trigger emails to fire if someone has an appointment coming up, if there is a suspicious sign-on, or if they've reached a quota. Drip emails, on the other hand, are a series of emails set to fire in a chronological Whatsapp Number order. So if someone downloads a guide, you might enter them into a drip campaign where they get an email every two weeks promoting a different guide. The sends are not dependent on the user's actions. These are often nurture campaigns where each subsequent email has a bigger ask. Why do trigger emails work so well? Let’s take a look at some facts and stats as to why trigger emails are such a solid customer engagement strategy. Improve engagement: Compared to batch-and-blast emails, trigger emails have 2.2x higher open rates, 2.1x higher click rates, and 4.1x higher conversion rates. That’s 70.5% higher open rate! batch vs trigger email stats Image source Delight customers: Interacting with customers based on their individual behaviors and preferences conveys that you care about them. Nurture leads: Trigger emails can help nudge leads toward completing an action that converts them into customers, or more qualified leads. Build trust: These emails help customers keep track of transactions and important. Save time: By converting manual email tasks into automated delivery schedules, trigger emails help marketers save time and effort. Retain customers: Personalized, relevant, and informative emails boost the overall customer experience and, in turn, retention. Increase revenue: While “batch-and-blast” emails earn $0.04 per send, triggered emails generate $0.95. trigger email stats: revenue per send Image source Examples of triggered emails Let’s take a look at some trigger email examples based on the triggers we listed above.
If you need help writing the copy for your trigger emails, refer to our easy copy and paste email templates! 1. Welcome emails Welcome emails are sent after someone registers with your business, becomes a customer, or signs up for your email list. These emails often thank the person for joining, provide brief rundown of what to expect as a member, and then share links to resources or Perhaps the promo code or coupon they promised in their popup. trigger email example: mage source 📫 Free email templates! >> 30 Free Small Business Email Examples & Templates 2. Onboarding emails These emails are similar to welcome emails, but are mainly for platforms or services where the user may need some assistance getting started, or if there are necessary steps to take to complete the account creation process. Click to see full email. trigger email example: onboarding Image source 3. Order confirmation emails These emails are triggered after a purchase is completed, and typically contain the receipt information, delivery details, and a link to track shipping. Oftentimes, a separate trigger email sends once the item is shipped. trigger email example: order confirmation Image Source 4. Notification emails These are not promotional emails, but instead provide important information related to the person’s account.
The email is tied specifically to that event and individual, and the goal is not always marketing-related. You can set trigger emails to fire if someone has an appointment coming up, if there is a suspicious sign-on, or if they've reached a quota. Drip emails, on the other hand, are a series of emails set to fire in a chronological Whatsapp Number order. So if someone downloads a guide, you might enter them into a drip campaign where they get an email every two weeks promoting a different guide. The sends are not dependent on the user's actions. These are often nurture campaigns where each subsequent email has a bigger ask. Why do trigger emails work so well? Let’s take a look at some facts and stats as to why trigger emails are such a solid customer engagement strategy. Improve engagement: Compared to batch-and-blast emails, trigger emails have 2.2x higher open rates, 2.1x higher click rates, and 4.1x higher conversion rates. That’s 70.5% higher open rate! batch vs trigger email stats Image source Delight customers: Interacting with customers based on their individual behaviors and preferences conveys that you care about them. Nurture leads: Trigger emails can help nudge leads toward completing an action that converts them into customers, or more qualified leads. Build trust: These emails help customers keep track of transactions and important. Save time: By converting manual email tasks into automated delivery schedules, trigger emails help marketers save time and effort. Retain customers: Personalized, relevant, and informative emails boost the overall customer experience and, in turn, retention. Increase revenue: While “batch-and-blast” emails earn $0.04 per send, triggered emails generate $0.95. trigger email stats: revenue per send Image source Examples of triggered emails Let’s take a look at some trigger email examples based on the triggers we listed above.
If you need help writing the copy for your trigger emails, refer to our easy copy and paste email templates! 1. Welcome emails Welcome emails are sent after someone registers with your business, becomes a customer, or signs up for your email list. These emails often thank the person for joining, provide brief rundown of what to expect as a member, and then share links to resources or Perhaps the promo code or coupon they promised in their popup. trigger email example: mage source 📫 Free email templates! >> 30 Free Small Business Email Examples & Templates 2. Onboarding emails These emails are similar to welcome emails, but are mainly for platforms or services where the user may need some assistance getting started, or if there are necessary steps to take to complete the account creation process. Click to see full email. trigger email example: onboarding Image source 3. Order confirmation emails These emails are triggered after a purchase is completed, and typically contain the receipt information, delivery details, and a link to track shipping. Oftentimes, a separate trigger email sends once the item is shipped. trigger email example: order confirmation Image Source 4. Notification emails These are not promotional emails, but instead provide important information related to the person’s account.