Post by vamavi8727 on Dec 5, 2023 7:08:14 GMT
Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. scary ppc statistics: internal screaming meme And unfortunately, there are some truly concerning stats out there that give us advertisers reason to be. So, in the spirit of Halloween, I’m sharing with you 11 actually scary stats that every PPC advertiser should know, and why you should be concerned. But don’t worry! I’m going to turn these spooky statistics into not-so-scary tips that’ll save you from a PPC nightmare.
1. 94% of people skip over search ads You read that right. 94% of searchers fly right by your search ads and onto organic results. On top of that, 41% of paid clicks go only to the top three Email List ads on the page. This means that your ad copy and ad rank matter more than ever. What you need to do First, make sure you’re regularly testing your ad copy. The responsive search ad format helps out with this, but it’s still important to run A/B tests.
The right copy will have a higher click-through rate which will improve your ad rank. This will increase your chances of being a part of the percentage of ads that do pull in clicks, and make folks who usually jump to organic results stop in their tracks. compelling ppc ad copy And most importantly, make sure your ads pack a punch with eye-catching and compelling ad copy! Here’s how: Use emotional words and phrases Follow these tips for writing great ad headlines. Use our 8 best ad copywriting tips (ever!) Avoid these 5 Google Ads copy mistakes (It also goes without saying that you should have a strong organic SERP presence too.) 2.
1. 94% of people skip over search ads You read that right. 94% of searchers fly right by your search ads and onto organic results. On top of that, 41% of paid clicks go only to the top three Email List ads on the page. This means that your ad copy and ad rank matter more than ever. What you need to do First, make sure you’re regularly testing your ad copy. The responsive search ad format helps out with this, but it’s still important to run A/B tests.
The right copy will have a higher click-through rate which will improve your ad rank. This will increase your chances of being a part of the percentage of ads that do pull in clicks, and make folks who usually jump to organic results stop in their tracks. compelling ppc ad copy And most importantly, make sure your ads pack a punch with eye-catching and compelling ad copy! Here’s how: Use emotional words and phrases Follow these tips for writing great ad headlines. Use our 8 best ad copywriting tips (ever!) Avoid these 5 Google Ads copy mistakes (It also goes without saying that you should have a strong organic SERP presence too.) 2.