Post by vamavi8727 on Dec 5, 2023 7:10:36 GMT
96% of iOS users have opted out of app tracking Last year, just thinking about the infamous iOS14 update that would give users this option was scary. Now that the update is rolled out, it’s even scarier to know that 96% of iPhone users in the US have actually opted out! scary ppc statistics: app tracking transparency screenshot Image source What’s scary about this is that it makes the Facebook pixel far less effective, which leads to inaccurate tracking data, which messes up your conversion tracking and targeting.
Even worse, audience sizes are shrinking, causing CPMs to rise. What you need to do To work around this issue, be sure to: Start using the Facebook Conversions AI (now!). Follow Special Data our tips to maintain effective Facebook ad targeting in iOS 14. Use these seven ways to combat rising Facebook CPMs due to iOS 14. 3. 80% of advertisers rely on third-party cookies Most paid advertising strategies are built around the third-party cookie.
These cookies capture behavioral data which allows you to see how your ad clickers got to your site, what they did on your site, and what they did afterward—making it essential for conversion tracking and retarging audiences. Cookies also enable platforms like Google and Facebook to offer new audiences to target based on interests. With the eventual deprecation of third-party cookies, reporting and targeting as 80% of advertisers know it will be no more. Google, Facebook, publisher sites, and other platforms are coming out with new tools and technology to help advertisers navigate this shift, but you should be preparing now. Here’s what you need to do Strengthen your first-party data collection.